What is ‘good’ blog design? There are literally millions of blogs that live on the internet and that number is being added to and increasing every day.
Travel blogs, Mum blogs, lifestyle blogs, tech blogs and food blogs to name but a few and hundreds more besides. All of them vying for 1st page position on Google.
How can you get ahead of the curve and make sure that your blog is appealing enough to stay on the page and read more than the typical 2 seconds? It can be a lot to manage if your are a new blogger.
You have to grab your reader’s attention right away and some of that can be down to quality eye catching images and content, and good blog design.
So how can you be sure that your blog design isn’t turning people off? If you are experiencing a high bounce rate you may want to take a critical look at the design and format of your sites pages. Maybe get a couple of friends to provide honest feedback about what they think.
The reality is that if your blog is not neat, clean and readable, you are going to lose visitors. So how do we ensure that we are making our blogs as user friendly and appealing as possible? These blog design tips should help you out. Keep reading….
Design your Headline
Make sure this is short, catchy and relevant to your piece. Readers do not want to start reading your blog to discover that it is about something different to what they though. Put some thought into your titles or maybe use a title headline analyzer like Sharethrough.
This free tool will give you a headline quality score, and engagement score, and an impression score. You can change and tweak your headline until you are happy with the score and the nice thing about this tool is that it is completely free. Give it a try HERE.
Check your Blog Formatting
Some simple formatting can make your blog into a neat readable article, instead of a jumbled mass of block text. Readers typically scan down the page so it is important to make your page as easy to read as possible.
Use sections, bullet points, titles, subtitles, eye catching images. Make sure that they are laid out and spaced out in a visually appealing manner. It’s a simple thing but it can make a huge difference to your blog design. Make your paragraphs of 2 or 3 sentences max.
Most sites are accessed by mobile devices, around 80% of them so it’s important to optimize for the cell phone or mobile user. Breaking text in to short paragraphs helps with the readability.
Blog Headings and subheading creation
When writing your blog and breaking sections in to smaller ones, make sure you are using clear bold titles on each section.
If the section is longer than a paragraph or 2 then add some subtitles to help with the flow of the pieces. It will also help the reader follow the order of topics as they scan quickly down the page.
Make sure your heading can be clearly read by using h1, h2 tags where appropriate, and keep the headings short and relevant.
Best Blog Fonts
There are a huge amount of fonts to choose from ranging in size, shape and style. Make sure when creating your blogs that you are using a clear and easy to read font.
The rule of thumb is that sans serif fonts are much easier to read. Fonts like Roboto, Arial and Noto Sans will lend themselves to an easy to read and clean looking blog design.
Some fancier fonts can be useful for highlighting specific words but they should be used very sparingly. Don’t write your blog entirely in a flowing script or brush font, its too hard for your reader to decipher. You know what it says, you wrote it. But your reader is not going to take the time to figure it out.
High Quality Images
Now you have completed the design tips of breaking apart your text blocks, short paragraphs, bullet lists, and subtitled sections. Make sure to add some high quality images to your article. The higher quality and more eye catching the better.
Just be sure that you are using images that are relevant to your blog post. Images should not be so large that they slow down your page load time. Another thing that is bound to put off a potential reader.
Blog Design Color Choices
Yes, yes, yes. I know your logo is a red strawberry on a lime background, but don’t mimic these colors on your blog pages. A lime green background with red text or vice versa is just going to be too hard on the eyes.
One of the best blog design tips is to keep your backgrounds light and your fonts dark and simple. When I say light background I mean white or a TOUCH of grey or another color to make your text stand out. Your text should be easily visible and not blend into a strongly colored or highly colored background.
Same goes for any highlighted text or link colors, make sure its easily visible and not garish. The aim is to provide a pleasant reading experience for your site guests. Not to make their retinas ache.
Tips for Gifs and Animations
These blog design tips fall into the same realm as fancy fonts, use them sparingly. A whole load of moving gifs or animated images will only serve to make your blog look messy and confusion. They may even slow down your page substantially.
Keep it clean and uncluttered, if its absolutely necessary to use these items to enhance your blog or to illustrate an important point then go ahead. Just make sure it is adding value to your article.
Blog Design Summary
These tips for blog design should be useful in helping you create a nice clean and easily readable blog for your website visitors.
If you have your own tips and suggestions or have found tools that you use to help you when writing, please leave them in the comments section below.
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